Innovation

The UAE’s latest cultural landmark, Dubai Frame is an iconic structure that ‘frames’ impressive views of Old and New Dubai, while serving as a metaphorical bridge connecting the emirate’s rich past with its magnificent present. Offering spectacular panoramic views across the city, Dubai Frame celebrates the story of Dubai from its early establishment to its ambitious plans for future development.

Avail not only access to the top of the world's tallest building, the Burj Khalifa, but also a delicious bite at The Café at Address Dubai Mall. Enjoy this perfect combo for an experience you'll never forget!

Not quite ready to jump out of an airplane but looking for an equal dose of adrenaline? Feel all the emotions of a skydive with this extraordinary indoor skydiving experience.

The Dubai Aquarium & Underwater Zoo, located at the Dubai Mall, is a must-see attraction! With its 10-million liter tank, the attraction is home to over 140 species of aquatic animals, including more than 300 sharks and rays, making it one of the largest aquariums in the world.

The 48-meter tunnel provides an immersive experience, with a 270-degree view of the tank. Penguin is also included in the visit, where you can observe the natural behaviours of 16 Gentoo Penguins.

This experience is both fascinating and education and will leave you with a newfound appreciation for the beauty and wonder of marine life.

Escape the hustle and bustle and unwind at AURA SKYPOOL with our exclusive Evening Pool Experience from 8 PM to 11 PM. Rise 210 meters above Dubai’s streets to a serene oasis, offering breathtaking views of the iconic skyline, Palm Jumeirah, and the Arabian Gulf. The temperature-controlled pool transforms into a shimmering retreat as night falls, perfect for a soothing dip or leisurely swim. Enjoy plush towels, refreshing beverages, and exceptional service as you soak in the tranquil beauty of Dubai's nightscape.

Experience the thrill of Ferrari at the world's only theme park dedicated to the famous Scuderia. Take on the world's fastest roller coaster, tackle the highest non-inverted loop, and feel the rush of a zero-gravity fall to feel the same exhilirating thrill of those who get behind the wheel of this famous drive. With 40 rides and experiences, Ferrari World promises endless excitement for all who visit.

Guests can choose between a General Admission (GA) ticket, and a GA + Driving Experience ticket. With the GA + Driving Experience ticket, you can enjoy all the thrills of Ferrari World alongside a one-on-one session in the car of your dreams and drive around Yas Island behind the wheel of a Ferrari! Buckle up and drive alongside one of the team's Ferrari-trained instructors. This ticket also includes general admission to Ferrari World, and takes your visit to another level.

Award-winning Iranian-American TV chef, Ariana Bundy, brings Persian cuisine to a wider audience in her first restaurant, Ariana’s Persian Kitchen. Presenting an authentic, yet modernized, Persian culinary experience, Chef Ariana brings to life the untold stories of Iran with plentiful and beautifully presented dishes.

Feel the thrill of a jet ski ride and capture Insta-worthy pictures of Burj al Arab from the water. This is one of Dubai's most popular tourist activities, and when you take to the water, you will see why!

Discover the beauty of Reem Island's Central Park with our expert-guided kayak tours. Suitable for all skill levels, our knowledgeable guides ensure a safe and enjoyable experience. Keep an eye out for local wildlife and capture stunning views of the city skyline.

When you’re in Dubai, the world’s tallest building is a must-see landmark. But, if you want to go one step further, it’s time to head to the Sky!

The At The Top Burj Khalifa – Sky Level experience includes a special 148th floor activity at the top of the world’s tallest building. If you want to head to the summit and keep pushing further, this experience is for you.

The Burj Khalifa stands as the world’s tallest building, and by some distance. At The Top Burj Khalifa will truly make you feel like you’re on top of the world.

The Sky Views and Sky Levels Burj Khalifa experience lets you see the world’s tallest building from two different perspectives. Your Sky Levels tickets provide access to the 148th floor of the Burj Khalifa, while Sky Views takes place across the way in the Address Sky View hotel. This double activity showcases the view from the top, and the view from across, so you can see the Burj Khalifa from every angle.

The Etihad Tower Observation Deck is the highest vantage point across Abu Dhabi, providing incredible views across the UAE’s capital city and over the city’s Corniche and Arabian Gulf. If you want the very best views of Abu Dhabi, head to level 74 of the Conrad Abu Dhabi. There’s also an opportunity to enjoy an award-winning afternoon tea with exclusive Twinings teas, or a light lunch at the hotel’s Lobby Lounge.